MC Amin and Director, Dave, just chilling

MC Amin, one of the finalists in the hip hop reality show Beit Il Hip Hop, had his first major video recently. New Era helped out the upcoming MC by supplying his crew with some fresh caps to rock in the video. The shoot included the legendary FredWreck Nassar to add some flavor. Directed by local hip hop video regular D Zennie, dont expect anything less than hot girls, knives, hummers, guns, balaclava’s and an army following our MC Amin!

Set of the indoor shoot

Amin rockin the crowd

Suited up in fresh Etnies New Era Caps

mooonies equals hoonies

video regular, Annina and friend

MC 'MAC' Amin

M for MAC

gunshow

Nico and his robot arm

pulling a wedgie

Abandoned radio building on the beach

Dave, Mc Amin, and Nico

Big ups to the crew for making it happen

Well…what can you expect when you mix an all-star cast of rappers with a floating stage and a pinch of New Era? The ‘Recipe’ at DFC of course! The unbelievable line up of Kaz Money, P Storm, The Truth, Swerte, Young Vaughn, Tru, Jabbar, Hirabeat and DJ Crunchcredit came together to kill the show. New Era sponsored the event, supplying the artists with the freshest New Era hats in Dubai. Plenty of hats were also given out for those willing to join the beat box competition or in random throw outs. New Era also brought a graffiti wall for local graff heads Slck and Geo to leave their mark. Check out the pics of the New Era stencil made from people’s signatures that attended. Did I mention Mtv filmed the whole thing and will be popping up on your TV’s soon!

Get down to Dubai Festival City tomorrow night for a local hip hop treat. Featuring P Storm, Young Vaughn, Kaz Money, Swerte and many more. Free giveaways from New Era. Graffiti and BeatBox Competition and New Era B Boy Mat. Brought to you by New Era!

New Era in conjunction with P Storm, AA, Chico and Desert Heat came down to Rage Skatepark to film a freestyle video last Friday. An Audi limo was also hooked up and the guys were filming in it, pretty bling bling chicka ling. Stay tuned for the video which we’ll have up on the site sooner than later!

Check out a few pics from their filming…

Desert Heat, Chico, A A, & P Storm

filming in the Audi Limo

Our boy Kader, P Storm, Desert Heat, Chico, & A A